Let's create together a sound growth strategy and an action plan for you to succeed.

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Digitalizing the business concerns every industry and company regardless the size. Stay ahead of the competition and develop your company! Arctic Ideas Consulting offers business development services and second opinions to your plans.

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Own products and services are the basis for your business. Make sure that your products and services give the best possible customer experience to your customers. Let me help you to benefit from the digitalization already today!

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New in 2021!

Public business development services are available for SME companies through Centre for Economic Development, Transport and The Environment (ELY-keskus). These services are available for SMEs regardless of the type of the company. You can learn more about this opportunity in (information in Finnish and Swedish): www.yritystenkehittamispalvelut.fi

Maija-Leena Rissanen from Arctic Ideas Consulting is one of the service providers for these services. My service areas are the company analysis and for the consulting services growth, renewal and international business.

I can help you in finding out, if these services could be the way to develop your business. Don’t hesitate to ask for more information also from me!

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Service Areas

business case evaluation and business planning

Seeking for finance? Aiming at new markets? Seaching for new customers? In any case, you will need a sound documented business plan for your vision.

With themed workshops we can walk through a path to create a realistic and actionable business plan from A to Z.

service design and commercializing new innovations

Are your services up-to-date? Would there be room for new development? Maybe your have an innovation that needs a go-to-market plan and a practical commercialization project. 

These are few examples of situations, when you may benefit from the external help and views in developing your products and services for market.

Together we can create feasible sales and promotion materials, that you can use for promoting your business plans (e.g. in seeking funding) and marketing activities.

strategic marketing

A good marketing plan should support your business goals. With efficient tailored workshops, we can review your strategy, identify ways to promote your business, learn about your customers and, further, create a focused strategic marketing plan right for your company. 

A practical marketing plan helps you in your daily marketing activities and in obtaining external marketing services, if so needed.

growth coaching

In order to grow your business, you need actionable growth plans. I can help your company to identify growth potential, create relevant plans and seek for possible funding for your future targets and desired development.

Systematic workshops with supporting themes will help in creation of growth plan for your company.

Arctic Ideas Consulting?

Based in Oulu, Finland, Arctic Ideas Consulting was founded in 2018 as a one woman consulting company. 

The mission of the company is to support, aid and assist in developing relevant business plans when identifying new business opportunities within digitalization, innovation and marketing. All business development challenges are welcome, especially questions relating to identification of new business opportunities, productization and service design, development of sales and marketing activities.

Maija-Leena Rissanen

Maija-Leena Rissanen (M.Sc. in telecom, MBA) works as a consultant in Arctic Ideas Consulting. With 30 years’ experience from telecom and IT, environmental, manufacturing and mining industries I offer business development support, innovation and ideas for your business. Having worked in companies of different sizes, my own career has focused heavily in development of sales and marketing of new products and services to new customers.

Developing and maintaining customer relationships, commercializing and service design of products and services for international markets are my own special areas of expertise. I know concretely what type of processes and methods are successful and I am able to scale these best practices into companies of different sizes. Good advice and ideas may benefit also your company!

As a person I am direct and energetic, always enthusiastic about new ideas, which has kept me on par with the technology development over the years. In leisure time, I enjoy among other watching ice hockey live (…go Kärpät!…), going to rock concerts and walking the little dog I have.

Having worked all my career in international companies, I am fully fluent in working in English.


Strategy and planning

Productizing, service design and commercializing

Development of sales and marketing

Work History

Golder Associates: environmental consulting company, sales development, CRM, marketing manager, business development

Vaisala Oyj: business development, new service business and business models (SaaS)

Nokia Oyj: several positions in business development, solution sales, mobile services and 3rd party developer community ecosystem


Further education in mining industry, GeoPros, Oulu Mining School, 2015

Further education in environmental issues and industry, Aalto Pro, Aalto Yliopisto, 2010

MBA, Helsinki School of Economics and Business Administration, 1994

Master of Science, telecommunication, University of Oulu, Finland, 1989


Whether it is a small or big development project, when developing business I seek to evaluate the intended activities with a view of the whole company ecosystem. Thus, the aimed activities serve best the entirety and the purpose.

With plaster solutions, you may change small things, but they are not typically sustainable in the long term. In my mind, developing road maps and prioritizing development activities thereof are the ways to manage change realistically.

"It is hard to fail, but it is worse never to have tried to succeed."

Theodore Roosevelt

Interested? Get in contact and ask for more!

+358 44 062 0327

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